Highlight: Art Directors Club
Reinventing the OG Global Creative Community
With its centennial on the horizon, ADC (The Art Directors Club)—the first global nonprofit creative community of its kind—brought in a team co-led by Brianna to inject the organization with new life.
Brianna worked closely with ADC's executive leadership to establish a relevant new vision and a refreshed but reverent brand position, setting the goal to create a content machine that did not previously exist at the organization. As the Director of Content + Communications, Brianna developed the content and communications strategy that successfully re-established ADC’s relevancy, improved its global engagement, and increased its membership.
Over the course of eighteen months, Brianna built and led a team that was responsible for all content production, including social media, video, web and print materials. In that time, she co-led the development of a new content-driven website; launched, wrote and edited a globally-distributed magazine series (approximately 50,000 recipients); helped create an inspiring annual festival in Miami Beach to celebrate the art and craft of advertising and design; handled all inbound media relations and managed an incredible PR team at DiGennaro Communications (DGC) for full PR strategy and activations.
Though she left this exhilarating position upon the birth of her daughter, Brianna returned to ADC one year later as a consultant to promote ADC's awards and festival season.
Samples of this extensive amount of work follow below.
The ADC Global website was co-developed by Brianna and ADC’s Executive Director Ignacio Oreamuno, in partnership with the team at FRANKLYN. Its ongoing content strategy, production, and execution (writing and video) was led by Brianna and her team.
Brianna handled all inbound media relations and managed her partners at DGC (DiGennaro Communications) on behalf of ADC. The following is a sample release written by Brianna.
The first two issues of ADC Magazine (originally called, "Muse") were edited and written by Brianna. In subsequent issues, her team joined her in the writing responsibilities.
See all videos produced by Brianna’s team at ADC, led by Director Conor Shillen, here.