Highlight: Art Directors Club

Reinventing the First Global Creative Community

With its centennial on the horizon, ADC (The Art Directors Club)—the first global nonprofit creative community of its kind—brought in a team co-led by Brianna to rejuvenate the brand and inject its international community with new life. 

Brianna partnered with ADC's executive leadership to establish a relevant new vision for the Club with refreshed, but reverent, branding that increased its membership levels and global engagement.

As the Director of Content + Communications, Brianna created a content machine that did not previously exist at the organization. Over the course of eighteen months, Brianna co-led the development of a new content-driven website; launched, wrote and edited a globally-distributed magazine (approximately 50,000 recipients); developed, managed and executed marketing and communications strategy; helped create an annual beachside creative festival in Miami Beach; handled all media outreach and relations; and built and led a team that was responsible for all content production, including social media, video, web and print materials.

Though she left this exhilarating position upon the birth of her daughter, Brianna returned to ADC one year later (as a consultant) to promote ADC's awards and festival season.

ADC Magazine (originally called, "Muse"). Click here to flip through the first issue.

The new website launched in 2013, co-concepted by Brianna and ADC’s Executive Director Ignacio Oreamuno in partnership with the team at FRANKLYN.

ADC Magazine (originally called, "Muse"). Click here to flip through the second issue.

See all videos produced by Brianna’s team at ADC, led by Director Conor Shillen, here.

Brianna led all media relations and outreach for ADC. Click here to see sample releases.